The intersection of reality TV and virtual reality is here, and it’s taking the entertainment industry by storm. ITV Studios and The Virtual Brand Group have launched a new project called “The Voice Studios”, an immersive virtual experience inspired by the global sensation, The Voice.
This exciting venture allows fans to embark on their musical journey, just like the show’s participants, who have captured the hearts of fans in 148 versions worldwide.
Unleash Your Creativity with ‘The Voice’ Studios
But “The Voice Studios” isn’t just a passive viewing experience; it’s a platform for fans to showcase their own creativity. Here, fans can compose their own music, display their dance moves, take part in Battle rounds, test their musical knowledge, and even audition for an upcoming season of the show. This innovative platform offers a unique interface that fosters talent and encourages user interaction.
What sets this project apart is the specially curated NBC Metaverse fan zone. Fans can audition and win limited edition virtual attire similar to those presented by celebrity coaches such as Kelly Clarkson, Chance the Rapper, Niall Horan, and Blake Shelton to their teams on the live show.
Timing and Fanfare for Debut
This immersive experience is set to debut during the final weeks of NBC’s 23rd season of “The Voice”, making it a perfect blend of timing and fanfare.
Immerse Yourself in a New Reality
The Voice Studios’ virtual experience is located in Vegas City, part of the Decentraland metaverse entertainment destination. It follows a successful virtual pop-up event for “The Voice” during last year’s Decentraland Metaverse Music Festival.
Lucie Stoffers, Head of Brand Licensing, Global Partnerships, ITV Studios, expressed her excitement over the project, saying, “After the very successful first pop-up area within the Decentraland Metaverse Music Festival, we are thrilled to continue on this journey with VBG, bringing The Voice Studios to Decentraland. And while very few people get to be in a studio where ‘The Voice’ is being recorded, let alone receive a tailored gift from their favorite Coach, it will now be possible for all fans to access and have fun in this new immersive experience.”
Justin W. Hochberg, CEO of the Virtual Brand Group, echoed Stoffers’ sentiment, highlighting “The Voice Studios” as the future of entertainment, fashion, and youth culture marketing. He pointed out the success of the show’s first metaverse experience, where fans spent an average of 49 minutes, generating 13 times more engagement than typical social media platforms.
This underlines the project’s potential as it aims to build an enhanced experience for fans and advertisers alike. With “The Voice Studios,” the future of entertainment is looking brighter than ever before.
