Nike, the leading sports brand, has yet again raised the bar in the digital sneaker world with its latest venture, “Our Force 1” collection. This groundbreaking initiative, launched on the .Swoosh Web3 marketplace, has set new standards for digital sneaker projects and is taking the virtual sneaker community by storm.
Celebrating an Iconic Sneaker in the Digital Realm
The “Our Force 1” collection pays homage to the legendary Air Force 1 sneaker, a timeless classic that has been a fan favorite since its launch in 1982. The collection features two types of virtual sneaker boxes – Classic Remix and New Wave.
Classic Remix boxes draw inspiration from Air Force 1 models from 1982 to 2006, while New Wave boxes showcase designs from 2007 onwards. Each box type includes unique, customized AF1s with nostalgic and futuristic elements, priced at $19.82 USD, in honor of the Air Force 1’s debut year. It is noteworthy that Nike has decided not to accept cryptocurrency for these NFTs, making it more accessible to the community.
Involving the .Swoosh Community
One of the most exciting aspects of the “Our Force 1” collection is community involvement. Nike plans to airdrop virtual AF1 posters, keys to unlock OF1 box NFTs, to random .Swoosh members, and minting starts on May 8. The entire .Swoosh community can purchase OF1 boxes starting May 10.
The OF1 collection features four virtual shoe designs from .Swoosh members, giving fans a say in the creative process. Nike designers collaborated with these community members to bring their visions to life on the blockchain.
Leading the Way in Digital Sneakers
Nike’s previous digital sneaker project, the CryptoKicks collaboration with NFT sneaker studio RTFKT, saw prices exceeding $14,000 on secondary markets. However, with the OF1 collection, Nike has opted for a more inclusive approach by offering numerous NFTs at a fixed, relatively low price point, emphasizing community involvement and signaling a new era in the digital sneaker market.
Nike’s “Our Force 1” collection is a revolutionary step in the digital sneaker market, where community involvement and accessibility are at the forefront. With this pioneering initiative, Nike has not only paid homage to the iconic Air Force 1 sneaker but also set new standards for digital sneaker projects. As the digital sneaker market continues to grow, Nike’s “Our Force 1” collection has shown that there is no limit to creativity and innovation.
