Adidas, the world-renowned sneaker and lifestyle brand, has recently expanded its Metaverse presence with the launch of the ALTS by Adidas NFT collection. This innovative collection follows the brand’s first foray into the Metaverse with the Into The Metaverse collection, which featured groundbreaking partnerships with NFT influencer gmoney, PUNKS Comic, and Bored Ape Yacht Club.
The ALTS by Adidas collection is the latest step in Adidas’ Metaverse journey, offering a unique and interactive experience for NFT holders. By burning their NFTs from the first two phases of the Into The Metaverse collection, holders can transition into the ALTS by Adidas collection and receive a new Ethereum-based NFT, paying only for gas fees.
The ALTS by Adidas NFT collection features dynamic NFTs with eight distinct “ALT[er] egos” that correspond to different rarity traits and interactive storylines. This approach to NFTs enhances user engagement and showcases the brand’s commitment to pushing the boundaries of digital art and collectibles.
In addition to this innovative collection, owning an ALTS by Adidas NFT comes with a range of exclusive benefits. NFT holders become part of a thriving community centered around Adidas’ digital offerings and gain intellectual property rights to their personalized characters, opening up possibilities for monetization and creative expression. ALTS holders can also customize their digital personas with exclusive virtual apparel and receive special access to holder-only gatherings and secure Discord channels.
Adidas has shown unwavering commitment to its Web3 expansion by launching digital apparel collections and a bespoke virtual styling tool for existing profile picture (PFP) NFTs. The brand has also diversified its offerings through a range of NFT collections, including the sports-themed Blue Pass, the artistic Raws x Adidas collaboration, and the Council badge initiative that empowers 15 elected members to guide the company’s Web3 growth and strategy.
Adidas has also collaborated with luxury brand Prada on a Polygon-based NFT collection, solidifying its position in the high-fashion world. The brand showcased its latest styles during Decentraland’s Metaverse Fashion Week, highlighting its dedication to being at the forefront of fashion and technology.
In conclusion, Adidas’ commitment to expanding its Metaverse presence through innovative NFT collections and Web3 offerings is a testament to the brand’s dedication to pushing the boundaries of digital art and technology. The ALTS by Adidas NFT collection is the latest example of the brand’s forward-thinking approach, offering a unique and interactive experience for NFT holders and showcasing the brand’s commitment to being at the forefront of digital innovation.
